Advertisement is information for persuade an motivation a people so that it will attracted them to the service and things that are offered.
* The functional advertisement is for:
- Promotion,
- Communication,
- Information.
* Kinds of advertisement:
A. Family advertisement,
B. Invitation advertisement,
C. Sponsored advertisement,
D. Advertisement that praises goods which is advertised,
E. Requested advertisement,
F. News advertisement,
G. Announcement advertisement.
* In making an advertisement, keep the following points:
1. Language of advertisement:
A. Using the correct or suitable world,
B. Using the interesting expression and suggestive,
C. Using positive mutations,
D. Text of advertisement should directly to the …. ,
2.Advertisement content:
A. Objective and honest,
B. Brief and clear,
C. Don’t to allude group and to other procedure,
D. Attractive attention.
Example:
Ladies and gentleman,
This is a special announcement for the passengers caviling on Garuda Indonesia flight number GA 021 to Sydney. Garuda Indonesia regrets to announce a delay to departure of this flight , due to leave at 10.00 am . The new departure time for this flight will be announced as soon as possible . In the meantime, passengers are invited to lounge B for flight refreshment compliments of the airline. Please present your boarding pass.
Jumat, 11 Desember 2009
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